Tools you Need

• Underdog Protocol API

Technical Requirments (all possible on Underdog)

Create Lists

1. Be able to collect wallet addressed to send cNFTs to

   • embeddable form (to create message)

   • get lists of NFTs

   • upload CSV

View cNFTs

1. Interface to view/ get notified of cNFTs

   • Create an interface

   • GET for Underdog NFTs

   • PUT/PATCH endpoint for updating metadata on view

Send NFTs

1. Batch send NFTs with POST /nfts /batch or /sfts/batch

Interface to draft cNFT message (NFT?)

Product Spec

Creating a Mailchimp Alternative on Solana

Description: Utilize cNFTs  + duster as a way to replace reliance on Mailchimp to send mass communication with creators/users. This will be diving into what a fully built out web3 email platform.

Goal:

• End reliance on mailchimp (centralized entity) with a web3-ish method of communicating with users (creators)

• Create a use-case for compressed NFTs as a communication method between users and a way to measure their effectiveness via analytics

• Create use cases for tools to offer to creators around Pre-Mint + Engagement Level ie: how to engage & build relationships with them

Ways to work together

Marketing Campaigns through Compressed  NFTs

• Dust cNFTs to creators or users

• Measure open, conversion , and other actions via cNFTs as on-chain stamps  or via site

Token Gating

• Scan Wallet of User to check for certain NFTs or # of NFTs

• Give access to special features, drops, etc.

Ideas  + Needs

• Way to check if somebody opened ie: latently tracked with cNFTs? Login to separate website?

• Mailchimp Score ie: How engaged is this user?

• UTM parameters of sorts to track the effectiveness of cNFT marketing ie- can on-chain stamps do this?

• Token-gating experience ie: only accessible if have x # of cNFTs, etc.

• Automate cNFT drop based on recurring schedule

_____________

Basic Flow (this will only be a layer added onto what we have already done)

1. Create cNFT project  in Underdog

2. possible to have link in metadata or description for user to click

3. Import user wallets via CSV during Drop

4. Dust x# of  Wallets

Once drop completed

4a. Prompt users to click link in wallet

4b Prompt users to visit link via social + site + groupchat

User Side

5a/b. User visits website

• Login via Wallet

• Confirm message “ Thanks for confirming you’ve received your airdrop, you’ve earned XYZ”

• Create a small little game? “ Play this to earn some points on your profile + earn XP”

For what it’s worth, I am not totally sure what this looks like. I think that we start with read or opened as the first metric until we can agree + map out a journey to start dropping compressed NFTs ie: visited website, purchased metaplex minted nft, etc.

Checking Analytics

This could start out as an MVP dashboard (metaplex.underdogprotocol.com/analytics) that displays the total number of NFTs + open/click rate with the above site (this is zapped from the mailchimp dashboard)

As we are able to work out the kinks of on-chain stamps or URM - we can start to add on metrics like metaplex products used, referrals, etc.

Questions we can answer with on-chain stamps

• when did they first connect and read the cNFT?

• when was the last time they used the product?

• how far did they go in using the product?

• where did they drop off in the product?

Important info

• This will be pretty involved with eachother ie: take a couple meetings + some development

• Once we are able to productize these use cases with you all internally, feel free to offer these tools to creators to engage with their community.

• We’ve been able to batch mints + transactions (1,000 NFTs ~20 minutes) so the experience is getting alot better

• We’re stress testing it internally with other projects + independent artists

Resources

• On-chain Stamps: https://twitter.com/tonyplasencia3/status/1654134691228971009?s=20

Telegram Snapshot: https://twitter.com/BackAnUnderdog/status/1661830970138562560?s=20