About Fanplay

Fanplay is a unique gaming and betting platform built on Solana. We create crazy games and products and let people bet on them using USDC on Solana. Our live-action formats include Hamster Racing League, Marble Racing League, Beyblade Battles & Treadmill Racing. Our content is produced by leading YouTube content creators. For this project, we seek an experienced user acquisition marketer to convert our viral social media views into engaged users and bettors on the Fanplay platform.

Project Overview & Responsibilities

• Advise on developing and implement user acquisition strategies for our viral social media content.

• Optimize conversion funnels from social platforms (YouTube, Instagram, TikTok, Snapchat, Twitter) into Fanplay registrations and deposits.

• Design, launch and monitor paid and organic campaigns targeting crypto and gaming audiences.

• Establish and manage affiliate and referral programs to drive user growth and retention.

• Track key metrics (CPI, CAC, ROAS), analyze performance and present actionable insights.

• Collaborate with content creators and internal teams to align messaging and creative assets.

• Set up A/B tests, tracking infrastructures and reporting dashboards to continuously improve acquisition efficiency.

Required Qualifications

• Proven experience in user acquisition marketing within the crypto casino or online gaming sector.

• Strong background in affiliate marketing, influencer partnerships and content creator collaborations.

• Familiarity with the Solana ecosystem and on-chain user behavior.

• Proficiency with analytics tools (e.g., Google Analytics, Mixpanel) and paid ad platforms.

• Data-driven mindset with excellent analytical and communication skills.

• Portfolio of past campaigns demonstrating measurable growth and ROI.

Application Requirements

• Portfolio or case studies showcasing relevant user acquisition campaigns.

• Brief cover letter explaining your approach to driving high-value users from social media to a Solana dApp.

• Resume/CV highlighting your crypto, casino and affiliate marketing experience.

• Your proposed weekly rate in USDC.

Evaluation Criteria

• Strength and relevance of past campaigns and their performance metrics.

• Demonstrated understanding of Fanplay’s live-action gaming formats and user acquisition challenges.

• Clarity, structure and professionalism of application materials.

• Competitiveness and realism of the proposed weekly rate in USDC.

Compensation

• Fixed weekly payment in USDC.

• Please indicate your desired weekly rate in USDC in your application.

• Engagement length will be dependent on campaign performance and agreed success metrics, and also an agreed project time.