<h4>We are seeking an experienced User Acquisition Specialist to drive significant signups for Catoff, our P2P challenge wagering dApp on Solana. The ideal candidate will have a proven track record in user growth and will employ a diverse range of tactics, including social media marketing, community engagement, paid advertising, influencer partnerships, and guerrilla marketing strategies. Your role will be to create and execute campaigns that effectively target our ideal users, increasing both the volume and quality of signups.</h4>The scope includes:<ul><li>Strategic Planning: Developing and implementing a comprehensive user acquisition strategy tailored to our dApp.</li><li>Social Media Campaigns: Crafting and managing high-impact campaigns across platforms like Twitter, Instagram, and TikTok.</li><li>Community Building: Engaging with existing communities and creating new ones to foster organic growth and drive word-of-mouth referrals.</li><li>Paid Advertising: Managing and optimizing paid campaigns on platforms such as Google Ads, Facebook Ads, and crypto-specific channels.</li><li>Influencer Partnerships: Identifying and collaborating with influencers and thought leaders in the Web3 and gaming spaces.</li><li>Guerrilla Marketing: Executing creative, low-cost strategies to generate buzz and attract users in unconventional ways.</li></ul><h3>Rewards</h3>The selected specialist will receive a competitive compensation package that includes a performance-based bonus tied to the achievement of specific signup targets. Additionally, there is potential for ongoing collaboration, including stock options or revenue-sharing opportunities, based on long-term success and impact.<h3>Judging Criteria</h3>Applications will be judged based on:<ul><li>Experience: Demonstrated success in user acquisition, particularly within the Web3, gaming, or tech startup space.</li><li>Creativity: Ability to think outside the box and develop innovative strategies that capture the attention of our target audience.</li><li>Data-Driven Approach: Proficiency in using analytics tools to track, measure, and optimize campaign performance.</li><li>Execution: Proven ability to manage multiple campaigns simultaneously and deliver results on time and within budget.</li><li>Communication: Strong communication skills, both written and verbal, ensuring alignment with our team and clear reporting on progress.</li></ul><h3>Submission Requirements</h3><ul><li>Portfolio: Provide case studies or examples of previous user acquisition campaigns you've led, including key metrics and outcomes.</li><li>Strategy Outline: A brief outline of how you would approach user acquisition for Catoff, highlighting the channels and tactics you would prioritize.</li><li>Tools &amp; Platforms: List the tools and platforms you are proficient in (e.g., Google Analytics, HubSpot, Meta Business Suite, etc.).</li><li>References: Include references from past clients or employers who can speak to your ability to deliver results.</li><li>Rates: Detail your compensation expectations, including any performance-based bonuses or incentives.</li></ul><h3>Resources</h3>We will provide:<ul><li>Target User Profiles: Detailed descriptions of our ideal users, including demographics, interests, and behaviors.</li><li>Brand Assets: Access to Catoff’s branding materials, including logos, style guides, and marketing collateral.</li><li>Budget Allocation: A clear budget for paid campaigns, influencer collaborations, and other marketing initiatives.</li><li>Access to Analytics: Full access to our analytics platforms and user data to help you track and optimize your campaigns.</li><li>Team Collaboration: Direct access to our team for coordination on creative assets, content creation, and campaign approval.</li></ul>

User Acquisition Specialist (Nigeria)

User Acquisition Specialist (Nigeria)