About Yumi

Yumi Finance is the first fully on-chain “Buy now, pay later” solution that pays you back. We allow users to pay in 6 weeks with 4 bi-weekly zero-interest installments, as well as longer-term financing plans.

For more information please see our strategy deck: https://docsend.com/view/g7yfsasum7quh648

Mission

We need to design a minimal, sleek, and even slightly mysterious landing page that would tell our customers about customer-facing benefits and merchants about why they should replace their existing BNPL solutions with Yumi.

The landing page shouldn’t appear too “web3”, we’re making a consumer app so it should look like a regular BNPL landing page to some extent.

Scope Detail

Your task is to create a full landing page + merchant page design + logo(bonus). Both pages should be one screen height on a MacBook Air 14-inch and an iPhone 16. Design needs to be responsive. Attached below are brief samples of the content we want to see on those pages:

Landing page(describing mostly consumer-facing benefits):

Landing page should be user/VC focused - telling in general about what our product is and about the user facing benefits.

Merchant landing page:

The merchant page should inform merchants about the benefits of yumi(lower fees, accept crypto, etc.) and prompt them to book a call to work with us.

For the logo I’m completely open to your suggestions.

If images aren’t available, please use google drive:
https://drive.google.com/drive/folders/1LcLpes1QVGC8c3ca5D06dAl-vbUM0NYg?usp=sharing

Submission Requirements

• Format: Submit a link to your design file (preferably Figma). The design should be a complete, high-fidelity mockup of the landing page.

• Bonus: The design done in Framer

Judging Criteria

Submissions will be judged based on the following criteria:

• Brand Alignment: The design must be clean, use our brand colors, and avoid pixel art.

• Target Audience Appeal: The design should be modern and engaging for an audience in their 20s and 30s.

• Clarity & Usability: The design must be intuitive and easy to understand for non-crypto-natives.

• Creativity & Detail: Small, memorable details that enhance the user experience will be highly valued.

• Implementation Feasibility: The winning design must be practical to implement in Framer.

Color scheme

• Background - black

• Accent color - C9F299

• Text color primary - FFFFFF

• Text color secondary - 6C6C6C

Images(you can use them for background, get some color inspirations, or whatever you like)

IF ASSETS AREN’T AVAILABLE PLEASE VIEW GOOGLE DRIVE:
https://drive.google.com/drive/folders/1LcLpes1QVGC8c3ca5D06dAl-vbUM0NYg?usp=sharing

Contact

If you have questions, please contact us on Telegram: @short_usd.

Reward Structure

The total prize pool is 400 USDC, distributed as follows. The first-place winner will also be hired for a paid project to implement the website in Framer.

• 1st Place: 200 USDC

• 2nd Place: 125 USDC

• 3rd Place: 75 USDC